Everett, WA, June 21, 2007—InMediaRes Production, LLC. has entered into an agreement with Alliance Game Distributors, Inc. for the fulfillment of all gaming products to be produced by its imprint, Catalyst Game Labs.

“We’re extremely excited about this new development,â€? said David Stansel-Garner, Operations Manager for Catalyst Game Labs. “Alliance is the largest distributor in the gaming market today, and will be a wonderful partner to assist us in getting our products into our other distribution partners in a timely, efficient manner. We feel that having that type of service, along with their marketing presence, will help raise awareness of both Shadowrun and Classic BattleTech—as well as future games—across the board.”

“We are very happy for this opportunity to work with Catalyst Games”, said Danny O’Neill, Fulfillment Coordinator at Alliance Games.Shadowrun and BattleTech are two of the most beloved properties in Adventure Hobby Gaming. We are thrilled to be able to play an increased role in getting these products into retailers hands.”

To order Catalyst Game Labs products, starting with the first product to publish under the Catalyst Game Labs name—see the sell sheets at—or contact your rep at your favorite distributor.

About Catalyst Game Labs
Catalyst Game Labs is dedicated to producing high quality gaming products that mesh sophisticated game mechanics with dynamic universes. All presented in a form that allows both beginning players and long-time veterans to easily pick up our games. Catalyst Game Labs is an imprint (publishing house) of InMediaRes Productins, LLC, which specializes in electronic publishing of professional fiction. This allows Catalyst to participate in a synergy that melds printed gaming product with all the benefits of an electronic interface and community, creating a whole-package experience for any type of player.

About Alliance Game Distributors, Inc.
Alliance is a full service game distributor serving retailers all around the world. Alliance is owned by Diamond Comic Distributors, Inc., the world’s largest distributor of English language comic books.


  1. So is Catalyst going into the smae sort of distribution deal that WizKids did with Alliance? Because, to tell the truth, it’s been disasterous for us. Alliance is a good company to do buisness with as a retailer, but having the multiple distributors has let most of our other product lines flurish a lot more than WizKids right now.

  2. HIya Abe,

    Our agreement with Alliance is not exclusive; we’ll be selling product to other distributors, although we’re still hashing things out with many of them. We’ll be posting a full list of who our products will be available from soon, and it should include the “usual suspects.”

  3. Sounds great, Adam.

    Congratz on the new imprint! We’re all excited to see it happen here at Pegasus, and my customers have been feeling very positive about everything they’ve heard. Look forward to the new releases!

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